Working with Brand and Marketing Teams — Roadmap Step & Resources
Collaborating on decisions that sit between product and brand
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: Working with Brand and Marketing Teams.
- Mind the Product (Article) — A global PM community publication covering brand and product experience alignment. Relevant to: Working with Brand and Marketing Teams.
Part of
- Brand and Product Experience Alignment — section
- Consumer (B2C) Product Management roadmap — the full learning path