Consumer Retention Fundamentals — Roadmap Step & Resources
Why retention matters more than acquisition for long-term consumer businesses
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: Consumer Retention Fundamentals.
- Amplitude Blog (Article) — A product analytics company's core focus: consumer retention analysis. Relevant to: Consumer Retention Fundamentals.
Part of
- Consumer Retention Strategy — section
- Consumer (B2C) Product Management roadmap — the full learning path