Consumer vs Enterprise Decision-Making — Roadmap Step & Resources
Why individual consumers decide differently than buying committees
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication with consumer product case studies. Background reading/viewing for: Consumer vs Enterprise Decision-Making.
- Lenny's Newsletter (Article) — A widely read newsletter with deep coverage of consumer product management. Relevant to: Consumer vs Enterprise Decision-Making.
Part of
- Growth Product Management Fundamentals — section
- Consumer (B2C) Product Management roadmap — the full learning path