Differentiation Strategy in Crowded Markets — Roadmap Step & Resources
Finding a defensible position against well-funded competitors
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product management practice, widely referenced across B2B and enterprise teams. Background reading/viewing for: Differentiation Strategy in Crowded Markets.
- Lenny's Podcast (Video) — Interviews with B2B PMs discussing competitive strategy in enterprise deals. Relevant to: Differentiation Strategy in Crowded Markets.
Part of
- Competitive Positioning in Enterprise Deals — section
- B2B / Enterprise Product Management roadmap — the full learning path