Negotiated Contracts and Custom Pricing — Roadmap Step & Resources
How product decisions interact with sales-negotiated deals
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product management practice, widely referenced across B2B and enterprise teams. Background reading/viewing for: Negotiated Contracts and Custom Pricing.
- Lenny's Podcast (Video) — Interviews with B2B leaders discussing enterprise pricing models. Relevant to: Negotiated Contracts and Custom Pricing.
Part of
- Enterprise Pricing and Packaging — section
- B2B / Enterprise Product Management roadmap — the full learning path