Roadmapping for a Mixed Customer Base — Roadmap Step & Resources
Balancing SMB, mid-market and enterprise needs on one roadmap
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product management practice, widely referenced across B2B and enterprise teams. Background reading/viewing for: Roadmapping for a Mixed Customer Base.
Part of
- Roadmapping for Enterprise Customers — section
- B2B / Enterprise Product Management roadmap — the full learning path