The Enterprise Customer Lifecycle — Roadmap Step & Resources
From initial sales conversation through renewal and expansion
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product management practice, widely referenced across B2B and enterprise teams. Background reading/viewing for: The Enterprise Customer Lifecycle.
Part of
- Growth Product Management Fundamentals — section
- B2B / Enterprise Product Management roadmap — the full learning path