Content Optimization — SEO & Content Marketing Roadmap
Making existing content perform as well as it possibly can
Steps in Content Optimization
- On-Page Content Optimization Checklist — advanced · A repeatable checklist for optimizing a piece of content against its target keyword
- Optimizing for Featured Snippets — advanced · Structuring content specifically to win the coveted 'position zero' snippet
- Content Refreshing & Historical Optimization — advanced · Updating existing content to recover lost rankings and traffic
- Readability & Content Formatting — advanced · Bullet points, subheadings, short sentences and visual breaks that keep readers engaged
- Introduction to E-E-A-T — advanced · Experience, Expertise, Authoritativeness and Trustworthiness as quality signals Google evaluates
Part of
- SEO & Content Marketing roadmap — the full learning path