Technical SEO — SEO & Content Marketing Roadmap

The infrastructure work that determines whether great content can even be found

Steps in Technical SEO

Website Crawlability & Indexability — advanced · Making sure search engines can actually reach and index your pages
XML Sitemaps & Robots.txt — advanced · Guiding crawlers toward what matters and away from what doesn't
Site Speed & Core Web Vitals — advanced · LCP, INP and CLS as ranking signals and genuine user experience factors
Mobile-First Indexing — advanced · Why Google primarily uses the mobile version of a site for indexing and ranking
Canonicalization & Duplicate Content — advanced · Telling search engines which version of similar or duplicate content is the 'real' one
Site Architecture & Crawl Budget — advanced · Structuring a large site so important pages get crawled and indexed efficiently
JavaScript SEO Basics — advanced · Why heavily JavaScript-rendered sites need extra care to be crawled and indexed properly
International SEO & hreflang — advanced · Serving the right language/region version of a page to the right searchers
Site Migrations Without Losing Rankings — advanced · Planning a domain, platform or URL structure change without tanking organic traffic