Content ROI Calculation — Roadmap Step & Resources
Weighing the cost of content production against the value it generates
- Level: advanced
- Estimated time: 1 days
- Roadmap: SEO & Content Marketing
Before this step
Mini projects
- Calculate the ROI of a hypothetical content campaign given cost and conversion assumptions
Study resources
- How to Calculate Content Marketing ROI (Article) — The Content Marketing Institute's guidance on calculating content ROI.
- Content ROI Explained (Video) — Covers connecting content investment to measurable business outcomes.
Part of
- Measuring SEO & Content ROI — section
- SEO & Content Marketing roadmap — the full learning path