Internal Linking Strategy — Roadmap Step & Resources
Distributing authority and helping both users and crawlers find related content
- Level: intermediate
- Estimated time: 1 days
- Roadmap: SEO & Content Marketing
Before this step
Mini projects
- Audit a site's internal linking and add strategic internal links to its 5 most important pages
Interview questions
- How does internal linking help pass 'link equity' between pages on the same site?
Study resources
- Internal Links for SEO (Article) — Ahrefs' widely-referenced guide to internal linking strategy.
- Internal Linking Explained (Video) — Covers passing authority and improving crawlability with internal links.
Part of
- On-Page SEO — section
- SEO & Content Marketing roadmap — the full learning path