Email Marketing — Digital Marketing Fundamentals Roadmap
Still one of the highest-ROI channels, when done well
Steps in Email Marketing
- Building an Email List — intermediate · Growing a permission-based list rather than buying or scraping one
- Email Campaign Types — intermediate · Newsletters, promotional emails, transactional emails and automated drip sequences
- Email Copywriting Basics — intermediate · Subject lines, preview text and structuring an email that gets read and clicked
- Segmentation & Personalization in Email — intermediate · Sending more relevant emails to smaller, more targeted groups instead of one blast to everyone
- Email Deliverability & Compliance — intermediate · Getting into the inbox instead of spam, and following CAN-SPAM/GDPR rules
Part of
- Digital Marketing Fundamentals roadmap — the full learning path