Ethical Marketing Practices — Roadmap Step & Resources
Persuading honestly instead of manipulating with dark patterns or false urgency
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- What's a 'dark pattern' in marketing, and can you give a real example you've encountered?
Study resources
- What Is Ethical Marketing? (Article) — HubSpot's own guide to ethical marketing principles.
- Ethical Marketing Explained (Video) — Covers avoiding manipulative or deceptive marketing tactics.
Part of
- Campaign Planning, Budgeting & Ethics — section
- Digital Marketing Fundamentals roadmap — the full learning path