Understanding Conversion Metrics — Roadmap Step & Resources
Conversion rate, cost per conversion and how they relate to overall marketing ROI
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- Conversion Rate Optimization Metrics (Article) — HubSpot's CRO guide covers the metrics used to measure conversion success.
- Conversion Metrics Explained (Video) — Covers tracking and interpreting conversion rate and related metrics.
Part of
- Conversion Rate Optimization Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path