Landing Page Optimization — Roadmap Step & Resources
The elements of a landing page that most affect whether visitors convert
- Level: advanced
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Audit and rewrite a landing page's headline, CTA and layout to improve clarity
Study resources
- Landing Page Optimization Guide (Article) — Nielsen Norman Group's research-backed guide to optimizing landing pages.
- Landing Page Optimization Explained (Video) — A practical walkthrough of optimizing a landing page for conversions.
Part of
- Conversion Rate Optimization Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path