Introduction to PPC (Pay-Per-Click) — Roadmap Step & Resources
How auction-based advertising works and why you only pay for actual clicks
- Level: intermediate
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Interview questions
- How does an ad auction decide which ad wins a given search query?
Study resources
- PPC 101: Pay-Per-Click Marketing Basics (Article) — HubSpot's own comprehensive introduction to pay-per-click advertising.
- Step-By-Step Google Ads Tutorial For Beginners (Video) — Surfside PPC's practical, well-regarded beginner tutorial on Google Ads.
Part of
- Paid Advertising Fundamentals — section
- Digital Marketing Fundamentals roadmap — the full learning path