Keyword Research Basics — Roadmap Step & Resources
Finding the terms your audience actually searches for
- Level: intermediate
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Do basic keyword research for a topic and identify 10 relevant keywords with varying intent
Study resources
- Keyword Research: The Beginner's Guide (Article) — Moz's canonical guide to keyword research fundamentals.
- Keyword Research for SEO Explained (Video) — Ahrefs' SEO course covers keyword research fundamentals directly.
Part of
- SEO Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path