Email as a Channel — Roadmap Step & Resources
Why email remains one of the highest-ROI channels despite being 'old'
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why is email often cited as having one of the highest ROI of any marketing channel?
Study resources
- Email Marketing 101 (Article) — HubSpot's own comprehensive guide to email marketing fundamentals.
- Email Marketing Explained (Video) — Covers email as a high-ROI owned marketing channel.
Part of
- Digital Marketing Channels Overview — section
- Digital Marketing Fundamentals roadmap — the full learning path