Search Engines as a Channel — Roadmap Step & Resources
How organic and paid search fit into the broader channel mix
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- What Is SEO (Article) — Moz's canonical, widely-referenced Beginner's Guide to SEO.
- Complete SEO Course for Beginners: Learn to Rank #1 in Google (Video) — Ahrefs' comprehensive, well-regarded SEO course for beginners.
Part of
- Digital Marketing Channels Overview — section
- Digital Marketing Fundamentals roadmap — the full learning path