Marketing Strategy Basics — Roadmap Step & Resources
Setting goals and choosing an overall approach before picking any specific tactic
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why should strategy come before choosing which channels or tactics to use?
Study resources
- What Is a Marketing Strategy? (Article) — HubSpot's own comprehensive guide to building a marketing strategy.
- Marketing Strategy Explained (Video) — Covers the core components of a coherent marketing strategy.
Part of
- Marketing Foundations — section
- Digital Marketing Fundamentals roadmap — the full learning path