What Is Marketing? (The 4 Ps) — Roadmap Step & Resources
Product, Price, Place and Promotion as the classic framework for thinking about marketing
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Interview questions
- How would you apply the 4 Ps framework to a brand-new mobile app with no physical product?
Study resources
- The 4 Ps of Marketing (Article) — HubSpot's own comprehensive guide to the marketing mix (Product, Price, Place, Promotion).
- The 4 Ps of Marketing Explained (Video) — A clear, practical explanation of the marketing mix framework.
Part of
- Marketing Foundations — section
- Digital Marketing Fundamentals roadmap — the full learning path