Running & Analyzing an A/B Test — Roadmap Step & Resources
Executing the test and interpreting the results correctly
- Level: advanced
- Estimated time: 2 days
- Roadmap: Data Science
Before this step
Mini projects
- Analyze a real or simulated A/B test dataset and write a recommendation memo
Study resources
- A Refresher on A/B Testing (Article) — A widely-referenced guide covering both designing and analyzing A/B test results.
- Analyzing A/B Test Results Explained (Video) — Covers interpreting statistical significance in a real A/B test.
Part of
- Experimentation & A/B Testing — section
- Data Science roadmap — the full learning path