Designing a Valid Experiment — Roadmap Step & Resources
Randomization, control groups and avoiding bias before an experiment even starts
- Level: advanced
- Estimated time: 1 days
- Roadmap: Data Science
Interview questions
- Why is random assignment the key ingredient that lets an A/B test support a causal claim?
Study resources
- A Refresher on A/B Testing (Article) — A widely-referenced Harvard Business Review refresher on designing A/B tests.
- Designing an A/B Test Explained (Video) — A practical walkthrough of designing a valid, unbiased experiment.
Part of
- Experimentation & A/B Testing — section
- Data Science roadmap — the full learning path