Understanding Unit Economics — Roadmap Step & Resources
Customer acquisition cost, lifetime value and other numbers that determine if a business model works
- Level: advanced
- Estimated time: 2 days
- Roadmap: Data Science
Before this step
Interview questions
- Why does a business with growing revenue still fail if CAC exceeds LTV?
Study resources
- Unit Economics 101 (Article) — Andreessen Horowitz's widely-referenced guide to essential unit economics metrics.
- Unit Economics Explained (Video) — Covers CAC, LTV and other unit economics fundamentals.
Part of
- Business Acumen & Metrics — section
- Data Science roadmap — the full learning path