Defining and Choosing the Right Metrics (KPIs) — Roadmap Step & Resou…
Picking metrics that actually reflect the outcome you care about, and avoiding vanity metrics
- Level: advanced
- Estimated time: 1 days
- Roadmap: Data Science
Before this step
Interview questions
- What makes a metric a 'vanity metric', and how would you replace one with something more meaningful?
Study resources
- Choosing the Right Metrics (Article) — Amplitude's widely-referenced guide to selecting meaningful product and business metrics.
- North Star Metrics Explained (Video) — Covers choosing a metric that genuinely reflects business health.
Part of
- Business Acumen & Metrics — section
- Data Science roadmap — the full learning path